🏬 Faire Wholesale Marketplace Calculator
Calculate Faire wholesale fees, net profit, and break-even price for selling to independent retailers. Faire charges 25% on new retailer orders and 15% on reorders.
How Faire Fees Work in 2025
Faire charges brand sellers a commission on each wholesale order: 25% on first orders from new retailers and 15% on reorders. If a retailer you previously connected with directly places an order through Faire, Faire charges 0% commission. Faire also provides free outbound shipping on first orders from new retailers, effectively subsidizing new customer acquisition for brands.
| Order Type | Commission | Outbound Shipping |
|---|---|---|
| New Retailer — First Order | 25% | Free (Faire covers) |
| Reorder from Existing Retailer | 15% | Seller responsibility |
| Direct Retailer (already know them) | 0% | Seller responsibility |
Faire vs Direct Wholesale — Which Is More Profitable?
Faire's 25% commission on new orders is high, but it delivers pre-qualified independent retailers who are actively searching for products — retailers you would be unlikely to find through cold outreach. The true comparison is Faire's commission versus your cost of customer acquisition through trade shows ($5,000–$15,000 per show), sales reps (10–15% of sales), or direct marketing. For most small brands, Faire's commission is competitive with alternative acquisition costs, especially when Faire covers first-order outbound shipping.
Pricing Wholesale on Faire — The Keystone Pricing Model
The standard wholesale pricing model is: Wholesale price = 2× COGS (50% margin), Retail price = 2× Wholesale (keystone markup). After Faire's 25% commission on a new order, your effective margin is approximately 25% of wholesale price. On a $25 wholesale item with $6 COGS: after 25% Faire commission ($6.25), shipping ($3), and other costs ($1), net profit is approximately $8.75 — a 35% net margin. Use this calculator to verify your specific numbers.
People Also Ask
Faire charges 25% commission on first orders from new retailers and 15% on reorders. For retailers you introduce to Faire directly (via your Faire Direct link), Faire charges 0% commission on all future orders — a significant incentive to send your existing retail customers to Faire.
Faire Direct is a unique feature where you can invite your existing wholesale accounts to order through your Faire storefront. When they do, Faire charges 0% commission on all their orders forever — you get the benefits of Faire's platform (payment terms, net 60 financing, returns coverage) at no commission cost for your established accounts.
Yes — Faire offers a 60-day free returns policy for retailers on their first order from each brand. This reduces retailer risk and increases new order conversion. The brand absorbs the cost of returned inventory. Faire also offers retailers Net 60 payment terms, with Faire paying you immediately and collecting from the retailer — eliminating your accounts receivable risk.
Growing Your Faire Brand
Optimizing Your Faire Storefront for Discovery
Faire's search algorithm rewards brands with complete profiles, high-quality product photography, strong review scores, and fast shipping turnaround. Respond to retailer inquiries within 24 hours — Faire tracks response rate and factors it into search ranking. Offer a variety of price points since many retailers want to test with a smaller initial order before committing to larger quantities. Clear minimum order values and pack sizes reduce buyer friction.
Using Faire Direct to Eliminate Commission on Existing Accounts
Faire Direct is the highest-impact strategy for reducing your Faire commission cost. Send your existing wholesale accounts a Faire Direct link — when they order through it, Faire charges 0% commission on all future orders. A retailer doing $2,000/year in reorders saves you $300/year in commission (15%) versus the standard Faire checkout. For brands with 20+ existing wholesale accounts, converting them all to Faire Direct can save thousands annually while giving them access to Faire's Net 60 terms.
People Also Ask
Faire specializes in independent boutique-friendly products: artisanal food and beverage, home decor, candles, stationery, gifts, jewelry, apparel, and baby products. Products with strong visual appeal, distinctive branding, and margins that support keystone wholesale pricing perform best. Mass-produced commodity products typically do not succeed on Faire where buyers seek unique differentiated products.
Faire reviews new brand applications and accepts brands that meet their quality standards: original products (not mass-market resellers), professional product photography, consistent brand identity, and products appropriate for independent boutique retail. The approval process typically takes 1–2 weeks. Having existing wholesale accounts and retail distribution significantly improves approval chances.