📉 Bounce Rate Calculator
Calculate website bounce rate and estimate its impact on conversions and revenue.
Bounce Rate Benchmarks
| Bounce Rate | Assessment |
|---|---|
| <26% | Excellent |
| 26–40% | Good |
| 41–55% | Average |
| 56–70% | Above average — investigate |
| >70% | High — significant issue |
What Bounce Rate Actually Measures
Bounce rate = (Single-Page Sessions ÷ Total Sessions) × 100. A "bounce" is a session where the visitor viewed only one page and left without interacting further. A 60% bounce rate means 60% of visitors left after viewing just one page. But context matters enormously — a blog post with 80% bounce rate may be perfectly healthy (readers found the answer and left satisfied) while an e-commerce product page at 80% indicates a serious problem.
Industry Benchmarks by Site Type
| Site Type | Average Bounce Rate | Good Rate |
|---|---|---|
| eCommerce | 45–65% | Under 45% |
| Blogs / Content Sites | 65–90% | Under 70% |
| Landing Pages | 60–90% | Depends on CTA |
| SaaS / Software | 30–55% | Under 40% |
| Lead Generation | 30–55% | Under 40% |
People Also Ask
No. For informational blog posts, a high bounce rate often means visitors found exactly what they needed and left satisfied. For e-commerce product pages or lead generation landing pages, a high bounce rate is a problem — it means visitors aren't converting. Always evaluate bounce rate in the context of page purpose.
GA4 reversed the metric: it now reports engagement rate (opposite of bounce rate) by default. In GA4, an engaged session is one that lasts more than 10 seconds, has a conversion event, or has 2+ pageviews. The legacy definition (single-page session) is available but not the primary metric.
Improve page load speed (every 1-second delay reduces conversions ~7%), add clear calls-to-action above the fold, include social proof (reviews, ratings), show related products, and ensure mobile responsiveness. Checking that traffic sources match page content — mismatched ad copy to landing page is the #1 cause of high e-commerce bounce rates.