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📱 Engagement Rate Calculator

Calculate social media engagement rate (likes + comments ÷ followers) and benchmark against industry averages.…

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Free to embed on your website. Courtesy of JustCalculators.app.

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How to Use the Engagement Rate Calculator

Engagement Rate = (Total Interactions / Followers) × 100. Industry benchmarks: Instagram: Good >3%, Excellent >6%. TikTok: Good >5%, Excellent >10%. Twitter/X: Good >0.5%, Excellent >2%. Micro-influencers (10k–100k followers) typically have higher engagement rates than mega-influencers.

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